This is absolutely not right. In my experience if we don’t have money, we can be more creative in generating more ideas on everything from saving paper to cheaper advertisements and so on.
For each of our regular activities you can find out 2-3 alternative routes saving more money. But the problem is when he have sufficient money, we don’t think of alternatives.
I have been working in Multinational Companies where everything is taken for granted.Then I had to un-learn all those practices when I started on my own. But that was a great learning experience.
So Start frugal, Be Frugal and you will get lot of ideas and it will become a habit. So even when your business generates sufficient money, you will not run short of ideas.
As an example, our website www.sensorsuae.com was completely made just for US$ 2.00 including registration charges and we are appearing on the first pages of search results without involving any SEO companies.